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Início Geral Procon-SP notifica McDonald’s e pede esclarecimentos sobre sanduíches Foto: McDonald's Publicidade
O Procon-SP notificou a empresa Arcos Dourados Comércio de Alimentos – rede McDonald’s – pedindo explicações sobre a nova linha de sanduíches Micanha. Segundo nota divulgada pelo órgão nesta quinta-feira (28), a empresa deverá esclarecer a composição dos novos sanduíches e apresentar informações sobre a campanha publicitária, até o dia 2 de maio.
“Também foi solicitado que o McDonald’s apresente os gabaritos das embalagens utilizadas para acondicionamento dos produtos nas lojas físicas para consumo imediato e para entrega (delivery) e cópia dos materiais publicitários e das mídias de divulgação da linha de 2022, bem como da campanha imediatamente anterior dos sanduíches com a presença de “sabor acentuado de churrasco e/ou picanha”, que foram veiculados pela empresa e por parceiros.
Em nota, a rede McDonald’s disse que a plataforma recém-lançada denominada “Novos Micanha” tem esse nome “justamente para proporcionar uma nova experiência ao consumidor, ao oferecer sanduíches inéditos desenvolvidos com um sabor mais acentuado de churrasco.”
“Para isso, os lançamentos trazem a novidade do exclusivo molho sabor picanha (com aroma natural de picanha), uma nova apresentação e um hambúrguer diferente em composição e em tamanho (100% carne bovina, produzida com um blend de cortes selecionados e no maior tamanho oferecido pela rede atualmente)”, diz a nota.
Além disso, a empresa disse que está trabalhando para esclarecer os questionamentos levantados pelo Procon, dentro do prazo concedido. “A marca lamenta que a comunicação criada sobre os novos produtos possa ter gerado dúvidas e informa que novas peças, destacando a composição dos sanduíches de maneira mais clara, já estão sendo produzidas”, finaliza.
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A empresa, segundo o Procon-SP, deverá apresentar a tabela nutricional dos sanduíches, atestando a composição dos ingredientes – carne, molhos, aditivos, dentre outros – e documentos que comprovem os testes de qualidade realizados, demonstrando o processo de manipulação, acondicionamento e tempo indicado para consumo.
